AI Insights · Timothy · July 2022
Top 5 Free to Play Games in Italy: Q2 2022 Performance
Discover the performance trends of the top five free-to-play game apps in Italy during Q2 2022, including revenue, downloads, and active users.
During the second quarter of 2022, the top five free-to-play game apps in Italy showcased notable performance trends across revenue, downloads, and active users. The data, sourced from Sensor Tower, provides a comprehensive overview of these apps' market presence.
Coin Master from Moon Active saw consistent weekly revenue, peaking at approximately $425K in the final week of June. Weekly downloads, however, experienced a steady decline from around 21K at the end of March to just over 10K by the end of June. Despite this, weekly active users remained relatively stable, fluctuating around the 340K mark throughout the quarter.
Candy Crush Saga by King maintained a steady revenue stream, reaching around $333K in the week of June 13. Weekly downloads saw a notable decrease, starting at nearly 24K at the end of March and dropping to about 16K by the end of June. Weekly active users hovered around 380K, with minor fluctuations throughout the period.
Empires & Puzzles: Match 3 RPG from Small Giant Games experienced variable weekly revenue, peaking at nearly $208K in the week of May 30. Downloads remained relatively low but stable, averaging around 2.6K to 3.3K weekly. Active users showed a slight increase, starting at about 49K and reaching approximately 54K by early June.
Homescapes by Playrix displayed a gradual decline in weekly revenue, from around $183K in mid-April to approximately $136K by the end of June. Downloads saw a similar downward trend, starting at nearly 25K and reducing to about 9K by the end of the quarter. Active users ranged around 340K, with minor fluctuations throughout the quarter.
Gardenscapes, also from Playrix, had a varied revenue performance, peaking at around $186K in early May and dropping to approximately $116K by the end of June. Weekly downloads remained relatively stable, averaging between 5K to 7K. Active users saw a slight decline, from around 240K at the beginning of April to roughly 210K by the end of June.
For more detailed insights and data, visit Sensor Tower.
